M&M’s World must be quaking in its boots.
Swiss chocolate brand Lindt has announced the opening of a huge flagship store in London’s Piccadilly this March. Located at 1-17 Shaftesbury Avenue, the store will boast the largest Lindor truffle pick ‘n’ mix in the UK. It’ll also feature three chocolatiers crafting chocolate in-store; a cafe selling freshly-made hot chocolate, milkshakes and ice cream; and exclusive London-themed gifts.
We’re also promised a London skyline window display, made out of Lindor truffles.
The store opens it doors on Friday 21 March 2025 (at 2pm to be precise) — a month ahead of Easter. The first 200 customers to purchase a Lindt item worth £10 or more will receive a goodie bag. (Spoiler alert: it’s probably more Lindt). Rumours that it’ll be opened by a top-hatted Timothée Chalamet have been entirely fabricated by us.
Lindt has existing stores in Wembley and North Greenwich.
Lindt Flagship Store Piccadilly, open from 21 March 2025
